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Yuljae Lee

MA work

Orbit: Envisioning the future driverless car experience

The project Orbit aims to shape a set of services for driverless cars by 2025 in order to empower users in their daily routines. It offers four major opportunities for users: capability, authenticity, affordability and autonomy, according to users’ primary needs and desires.


  • MA Degree


    School of Design


    MA Service Design, 2016

  • Degrees

  • BA Industrial Design, Kookmin University, Seoul, South Korea, 2014
  • Awards

  • Honorand, Core77 Design Award, 2015; Grand prize, Spark Awards, 2013; Finalist, Red Dot Design Award, 2013; First prize, Pin-up Design Award, 2012