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YuehTing Chiu

MA work


According to a US survey, 94% of millennials are committed towards personal development.

However, for millennials who have jobs that occupy a majority of their time, they are faced with several challenges in the way of self-development. These challenges include maintaining momentum, difficulty in coordinating with their existing scheduled and time management to achieve various goals.

As millennials will become our main workforce in the future, how can we design a service to help them have a better self-development experience?

JiVA is a new virtual assistant service, which people can use to create their own personal coaches that help them achieve their self-development goals.

JiVA can create the best coaches who develop bespoke plans for users, centred around their calendar and personal data information. As such, JiVA can help users filter through different sources of learning opportunities, and arrange a suitable learning schedule for the user. With this service, users can setup different professional coaches - such as a fitness trainer, financial management expert or languages teacher - to manage their different goals simultaneously.

JiVA, a service that helps people become the best version of themselves.


  • MA Degree


    School of Design


    MA Service Design, 2018

  • YuehTing(Roxie) is a multidisciplinary designer who specialises in service design and user experience with a background in product design. She has experience of working as a product designer in Asia, with projects including consumer electronics and UI design with the clients from diverse industries such as ASUS and Audi.

    She is currently studying Service Design at Royal College of Art and has been developing herself as an experience designer by connecting technology and critical thinking. She is also an honest commenter, deep thinker, dedicated team player and able to collaborate with different characters with an open mind.
  • Degrees

  • Entrepreneurship Module, Imperial College Business School, 2017; BA Industrial Design, Shih Chien University, 2014
  • Experience

  • Service Designer, Neeley Worldwide, London, 2017; Product Designer, VALD Design, Taipei, 2014-2015; Design Intern, Agua Design, Taipei, 2013
  • Exhibitions

  • Name The Tree, URS21 Chung Shan Creative Hub, Taipei 2013; Name The Tree, 21_21 Design Sight, Tokyo 2013; Gear Up!, Taipei World Trade Center, Taipei 2014
  • Awards

  • Professional Concept Award, IF, 2015; Design Concept ,Reddot Design Award, 2016; Taiwanese Government Scholarship GSSA, 2017