Young Eun Cho-Imkampe
MPhil work
MPhil work
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Exchanging Places on Virtual Reality, Young Eun Cho-Imkampe
Poster Image -
Group shot after the video shoot
Meaningful Technology : How can design help technology make a greater social impact
Young Eun explores how design can help new technologies to achieve truly meaningful impact to the society. In collaboration with the London Met Police, she developed a virtual reality contents 'Exchanging Places on Virtual Reality', a VR experience for cyclists and truck drivers how it feels like from the other's perspective, has been showcased at the London Bike Show 2016 by the Metropolitan Police.
The project gave insights about how virtual reality technology can change the behaviour of the mass audience for their safety.
So far the 1st ver. has been showcased at the London Bike Show 2016, and the 2nd version of the video has been shot with the sponsorship from the Met Police, CEMEX and Mercedes-Benz, to be showcased at variety of events and will be promoted by the sponsors.
As a next step of the research, she is working on developing a new virtual reality experience that looks at a different scenario to gaming, which is the most common use case of VR, is fully optimised as a powerful communication tool for the mass audience.
Info
Info
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MPhil
School
School of Design
Programme
Service Design, 2015–2017
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Contact
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+44 (0)7946 369 960
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Young Eun is one of the very few people in the world standing at the junction of technology and user-centered design, corporates and start-ups.
Most recently she was the Head of a European tech scouting operation in Europe, for Samsung Mobile Business. She has personally met and reviewed between 500 to 1,000 startups around Europe.
She has identified and promoted technologies and service providers that have become key features for Galaxy devices, such as Paper Artist (20M + devices including Galaxy S3), SwiftKey (50M+ devices starting from Galaxy Note3), Kids Mode (all Galaxy flagships).
At the Royal College of Art, Young Eun explores how design can help new technologies to achieve truly meaningful impact to the society. In collaboration with the London Met Police, she developed a virtual reality contents 'Exchanging Places on Virtual Reality', a VR experience for cyclists and truck drivers how it feels like from the other's perspective, has been showcased at the London Bike Show 2016 by the Metropolitan Police.
The project gave insight into how virtual reality technology can change the behaviour of the mass audience for their safety.
As a next step of the research, she is working on developing a new virtual reality experience that looks at a new scenario to most common usecases (gaming), a fully optimised virtual reality software & hardware as a powerful communication tool for the mass audience.
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Degrees
- Master of Business Administration, Korea Development Institute, 2005; English Language & Literature, Sogang University, 2002
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Experience
- Head of Technology Scout Operation for Europe, Samsung Electronics Mobile R&D, London, 2013–2015; Technology scout, Samsung Electronics Mobile R&D, London, 2011–2013; Emerging trends specialist, Samsung Electronics Mobile R&D, London, 2009–2011; Market intelligence specialist, Hyundai Mobis Group European HQ, Frankfurt-am-Main, 2008–2009; User researcher, Synovate, Seoul, 2006–2008; Qualitative research intern, Synovate Censydiam, Paris, 2005; Marketing & Communication intern, Cheil Communications, Paris, 2005
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Exhibitions
- London Bike Show 2016; Work-In-Progress Show, RCA, 2016
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Awards
- CTO’s personal appreciation award, Samsung Electronics Mobile, 2013
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Publications
- Patent ‘Detecting user viewing difficulty using facial parameters’ – published in UK (2013) and to be published USA & Korea