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Student Showcase Archive

YeaWon Choi

MA work

MA work

PIxel Paint: Paintable Digital Display

Pixel Paint is the final outcome of an experimental design project, an investigation into new ways to display digital images. As the subtitle clearly expresses, Pixel Paint is a concept of a paintable digital screen, which refers to the methodology of painting. It would be enabled by future-focused technology, and nano-scale manufacturing.

Fundamentally, it aims at suggesting delightful experiences of curating digital information. It is delivered to the user in an innovation matter –pixels, a dynamic array of information, can be accessed as a form of static and authentic material, the Ink. The tangible medium that contains changeable digital information challenges perception of audience, which would expect to result in interesting outcome – new interactions and experiences.

This final outcome of Pixel Paint has its roots in carefully designed interactions in order to create intuitive engagement of users by reinterpreting the existing concept of the digital screen. It could enrich experience for digital images by adding a layer in the path of transmitting digital information. 



  • YeaWon
  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2014

  • Degrees

  • BFA Painting and Print Making, Ewha Womans University, Seoul, Korea, 2011; BA Art History, Ewha Womans University, Seoul, Korea, 2011
  • Experience

  • Interaction designer, OgilvyOne, 2011; Interaction designer, Troika, 2013
  • Exhibitions

  • Work-in-progress Show, Royal College of Art, 2014; RTSI Selected Project, Imperial College London, 2013; RTSI Exhibition, Imperial College London 2013; Rio Tinto Sport Innovation, Object Gallery, Sydney, 2013; Nissan Future Projects, Nissan, London, 2012; Graduation Show, Ewha Art Centre, Seoul, Korea, 2012; Exhibition T-UM ECC Gallery, Seoul, 2010; Painting Exhibition, Ewha Art Centre, Seoul, 2009; Print Making Exhibition, ECC Gallery, Seoul, 2008; Painting Exhibition, Ewha Art Centre, Seoul, 2008; Gyang, Gallery SoGong, Seoul, 2006
  • Awards

  • Bronze Prize, Cannes Young Lions Competition: TV/Film, 2010; Finalist, International ADSTAR Festival, 2011