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Xuelun Fu

MA work


Nursing isn’t just a job. It takes dedication and drive, which are critical to the patient experience. Nurses make up over one-third of the healthcare workforce. However, despite the demand for nurses, retention continues to decline. The average tenure of a new nurse is only 18 months. The nursing staff’s low morale, combined with a disjointed approach to patient care across hospitals, was negatively affecting the quality and efficiency of care provided to patients.

For my final project, I aimed to solve these challenges – How might we help nurses cope with the emotional and physical complexities of nursing? How might we support staff, and enhance patient care and experience without distractions that take them away from patients? How might we increase staff satisfaction, boost morale and improve retention?

Medibuddy is a workforce self-management platform that empowers nursing staff to stay connected, fulfil their passions, and support them while they deliver exceptional care to patients; by providing a simplified, seamless experience to control stress and find timely and tailored support.


  • MA Degree


    School of Design


    MA Service Design, 2019

  • I am Xuelun Fu, and I have been working with IBM, Alibaba and Microsoft's user experience design team as a service/experience designer for the past three years. Now I am conducting my postgraduate programme at the Royal College of Arts, service design programme.

    My professional career has been guided by a passion for designing with people in mind; and how technology can transform businesses, industries and communities. Through a human-centred design lens, I help companies and organisations build new businesses and capabilities, deliver new products and services, and establish new ways of working. 

    I believe services have the potential to improve the relationships between organisations and their customers. The service design approach helps organisations build on their strengths, address their weaknesses, and take small, but decisive steps to create a better experience for their customers and staff.  

  • Degrees

  • BE Interaction Design, Jiangnan University, Wuxi, China, 2017
  • Experience

  • UX designer, Helen Hamlyn Centre for Design, London, 2019; Experience designer, Alibaba, Hangzhou, China, 2018; UX design intern, IBM, Shanghai, 2017; UX design intern, Microsoft, Shanghai, 2016
  • Awards

  • Visa, Design Hack, 2019; IBM, Design Thinking Practitioner, 2017; Second Prize, Microsoft Beauty of Programming, 2016