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Student Showcase Archive

Xueling Wang

MA work

MA work

  • Communal Reading

    Communal Reading

  • Distribution tube version

    Distribution tube version

  • Distribution bus version

    Distribution bus version

Show Guide

Xueling’s practice is about building up a platform that people can share and communicate, based on a communal reading experience. It is an audience-led activity where the presenter does not take control.

'Reading is not just books

Reading is not just privateness

Reading is loud

Reading is connecting

Reading is experiencing

Reading is sharing

Reading is communicating'

In terms of her practice and what she is going to develop in the future, Xueling finds her interest lies not in how to change the way people read or how to challenge the tradition of publication, but how people communicate. Most of her projects aim to connect people, create real interactions between them, and build up a platform that enable people to interact, be involved, and have fun.



  • MA Degree


    School of Communication


    MA Visual Communication, 2015

  • Xueling is a curious, energetic and optimistic designer. She is focused on branding, user interface, typography and environmental design. Xueling has a range of skills that include editing, motion graphics, sound, web and digital design, and she is currently learning programming. 

    Xueling is fascinated by new technologies and how they influence the way people communicate. How the audience feels and experiences the design is the question that guides her practice.

  • Degrees

  • BA Commercial Design, China Central Academy of Fine Arts, 2013
  • Experience

  • Freelance designer, Praline, London, 2014; Freelance art director, HooHow Technology, Ganzhou, 2014; Graphic designer, The Gravity Media, Beijing, 2013
  • Exhibitions

  • Hyperstore, Holdron's Arcade, London, 2015; Work in Progress Show, Royal College of Art, London, 2015; Helen Hamlyn Center in Design Festival, Royal College of Art, London, 2014; Mapping Post-Digital Futures, Royal College of Art, London, 2014; Final Show, China Central Academy of Fine Arts, Beijing, 2013
  • Awards

  • First prize, Helen Hamlyn Blackberry Award, 2014