Accelerator is a business-to-business premium mobility service empowering international business travellers to grow their business in the UK.
The Project is in collaboration with InMotion Ventures, a Jaguar Land Rover Company. We need to design a mobility service associating with the brand of Jaguar Land Rover and addressing business market in UK.
Considering China is one of the largest markets for Jaguar Land Rovers and were in a new phase in a golden era for UK-China relations, Accelerator aims to deliver a mobility service to fit the needs of increasing Chinese business travellers in UK and enrich the brand of Jaguar Land Rover at the same time.
The core value of Accelerator is to increase the productivity of business travel, which can be interpreted in three aspects. First, the productivity of building your image. As representative of British Culture, not only can Jaguar Land Rover contribute to building a corporate image of travellers to create the business reputation of their company, but also help Chinese business travellers to show the sincerity of their understanding toward the culture of their British partners. Second, the productivity of customising your journey. Our chauffeur-driven vehicle will collaborate with business travellers’ itinerary and provide controllable car-using and in-car experience. Third, the productivity of enjoying your experience. We will provide options to travellers to balance their work and life, such as providing healthy and easy-to-eat meals and activities and shopping recommendations to enrich the experience of travel.
Accelerator is initially designed and inspired for Chinese business travellers. In the next phase we will expand target users to global business travellers in UK.
School of Design
MA Service Design, 2018
- BA Digital Media and Animation, Beijing University of Technology, 2016
- Intern UI Designer, DAQIAN Daqian Media Exhibition Co., Ltd., Beijing, 2014; Intern Video Editor, Crystal Stone Film and Television Media Technology Co., Ltd., Beijing, 2015