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Xiaoyi Hu

MA work


Accelerator is a business-to-business premium mobility service empowering international business travellers to grow their business in the UK.

The Project is in collaboration with InMotion Ventures, a Jaguar Land Rover Company. We need to design a mobility service associating with the brand of Jaguar Land Rover and addressing the business market in the UK. 

Considering China is one of the largest markets of Jaguar Land Rover and is in a new phase of a golden era for UK-China relations, Accelerator aims to deliver a mobility service to fit the needs of increasing Chinese business travellers in the UK and enrich the brand of Jaguar Land Rover at the same time.  


The core value of Accelerator is to increase the productivity of business travel, which can be interpreted in three aspects. First, the productivity of building your image. As a representative of British Culture, not only can Jaguar Land Rover contribute to building the corporate image of travellers to create the business reputation of their company, but can also help Chinese business travellers to show the sincerity of their understanding of the culture of their British partners. Second, the productivity of customising your journey. Our chauffeur-driven vehicle will collaborate with business travellers’ itineraries and provide controllable car-using and in-car experience. Third, the productivity of enjoying your experience. We will provide options to travellers to balance their work and life, such as providing healthy and easy-to-eat meals and activities and shopping recommendations to enrich the experience of travelling.

Accelerator is initially designed and inspired for Chinese business travellers. In the next phase we will expand target users to global business travellers in the UK.


  • MA Degree


    School of Design


    MA Service Design, 2018

  • As a multidisciplinary designer, specialising in Service Design and Industrial Design, I am passionate about service innovation which addresses the business market, and I believe that innovative service design is the hope which makes the lives of people easier and brings success to the marketplace. I want to apply service design to create positive change in people’s everyday lives and generate a profitable and sustainable business at the same time.

  • Degrees

  • BEng Industrial Design, University of Liverpool, 2012
  • Experience

  • UI Designer, Ulight Co., Ltd, London, 2017; Designer and Librarian, Library of Xi’an Jiaotong Liverpool University, China, 2013; Visual Design, Vermeiren Co., Ltd., China, 2015; Co-founder, Hailuona Co., Ltd., Suzhou, China, 2014
  • Exhibitions

  • Design for Safety Exhibition at Sea, Lloyd’s Register Foundation, London, 2017
  • Conferences

  • INTER: An App for Intercultural Communication,the 3rd International Conference on Human-Agent Interaction (pp. 319-321). ACM; Application of Robust Design Techniques to Chinese Huqin Musical Instrument Design, ASME 2016 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, 2016