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Wei-Li Chen

MA work

Healthy, balanced nutrition is vital to a sustainable lifestyle, yet most people acquire their nutrition knowledge from commercial marketing campaigns. While each advertisement may contain some partial knowledge towards a balanced nutrition, it is inevitable to have biased information towards their marketed products. My Equal provides a cheap and effective solution towards this problem, which incorporates a simple RFID tagging system with smart phones and does not require major modification to the existing shop infrastructure. It helps customers to achieve healthy, balanced nutrition, at the same time providing advertising for retailers to maximise their profit.


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Innovation Design Engineering, 2011

  • Healthy, balanced nutrition is vital to a sustainable lifestyle, yet most people acquire their nutrition knowledge from commercial marketing campaigns. While each advertisement may contain some partial knowledge towards a balanced nutrition, it is inevitable to have biased information towards their marketed products. My Equal provides a cheap and effective solution towards this problem, which incorporates a simple RFID tagging system with smart phones and does not require major modification to the existing shop infrastructure. It helps customers to achieve healthy, balanced nutrition, at the same time providing advertising for retailers to maximise their profit.


  • Degrees

  • BA (Hons), Economics, National Dong Hwa University, Taiwan, 2007
  • Experience

  • Internship, Piolt Group (Public Relations), Taipei, Taiwan, 2004-6; International sales assistant, Run run enterprise co Ltd, Taipei, Taiwan, 2008; Internship (graphic design), Spokeo co Ltd, Los Angeles, CA, USA, 2010