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Vera Jiyeong Park

MA work

BMW SIG

Neuroscience will be the foundation for a new industry in the future: Concept SIG was designed in anticipation of this development. 

By utilising its own brain in sync with the driver’s brain the driver can 'feel' SIG, maximising sheer driving pleasure and mental stimulation. Driving SIG improves both brains simultaneously resulting in an increased understanding and performance between car and driver. 

Info

  • Vera Park
  • MA Degree

    School

    School of Design

    Programme

    MA Vehicle Design, 2014

  • Degrees

  • BA Industrial Design, Chung-Ang University, Republic of Korea
  • Experience

  • Design internship, Infiniti Design Europe, UK, 2013-14 ; Exterior design internship, Nissan Design Europe, UK, 2013; Exterior design internship, Renault, France, 2013
  • Awards

  • First prize, Baby Jaguar Saloon Design Contest, 2013; First Prize, Visit London Design Project, 2013; Second Prize, Concourse of the Future (by Salon prive), 2013; Design Excellence Award, Academic-Industrial Collaboration Award, KIA motors, 2010