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Tushita Gupta

MA work


Goonj (resonance) is an attempt to make encouraging stories accessible to women. To help them connect to role models who inspire them to challenge both- their perceptions and circumstances.

This is done through a set of objects that each encapsulate the moral of a parable and allows the user to actively participate in completing the narrative. For example, the sphere tries to capture the essence of the parable ‘winter always turns to spring’ and just like the actual cherry blossom flower, transforms and blossoms when it gets warmth. Every object has a different parable and a different interaction.

CEOL (Companion for End of Life)

Planning for the end of one's life is extremely difficult, but the isolation of undertaking this task alone makes it even more so. This project is aimed at bridging that gap in dialogue, and act as a facilitator to help plan out both- the emotional & the practical side of this difficult phase of someone’s life.


  • MA Degree


    School of Design


    MA Global Innovation Design, 2017

  • I love creating experiences that are engaging and delightful! My interest lies in storytelling, making and problem solving.

    Global Innovation Design has helped me broaden my perspective about people & design. Insights gained from different cultures have deeply influenced my design sensibility and contribute to my work constantly. I have learnt to step back, look at the larger picture and not to be deterred by big challenges!

  • Degrees

  • Graduate from the National Institute of Design, Animation Film Design, 2012.
  • Experience

  • Associate UX Designer, Adobe Systems, India, 2014.