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Tomomi Sayuda

MA work

Desktop Fireworks / The Mask of Soul

I am interested in creating surprises and fulfilling human desire to escape the stresses of daily life.

Desktop Fireworks is a set of office stationeries, with entertainment elements. The set has a big button, which people should press only at times when they are very stressed. When the button is pressed, an orchestra of lights, music and confetti celebrate daily life.

The Mask of Soul gives psychological strength to be able to speak in public. It hides the speaker's identity and its microphone picks up the speaker's voice and plays it loud from the speaker on the top of the mask.


  • TomomiSayudaPortrait
  • MA Degree


    School of Design


    MA Design Products, 2014

  • I am a London-based Japanese interactive and product designer and artist whose work is concerned with humour and sub-cultures. As well as running my own projects, I have worked as a designer since 2004 at creative companies such as Kin Design in London and TV Asahi in Tokyo. 

    While I worked at Kin Design, I participated in interactive user interface and exhibition design projects such as Museum of Science and Industry Manchester Revolution gallery project and Wallpaper magazine custom cover projects.

    My work has been covered by international media including as Creative Review (UK) and The Sunday Times (UK). Past exhibitions include Frieze Art Fair 2009, IMM Cologne 2010, ICFF NY 2010, Tent London 2010, Kinetica Art Fair 2011 and Flowers Gallery 2014. 

  • Degrees

  • BA Graphic and Media Design: Interactive and Moving Image, London College of Communication, 2009
  • Experience

  • Interactive designer, Kin Design, London, 2009-12; Interactive artist, London, 2009-12 ; Freelance web designer, London, 2006-9; Assistant set designer, TV Asahi, 2004-5
  • Exhibitions

  • Small is Beautiful XXXI, Flowers Gallery, London, 2013 ; Tech Fest, Mumbai, India, 2013 ; ICFF New York, 2012; Interior Lifestyle, Tokyo, 2011; Kinetica Art Fair, London, 2011 ; Tent London, London, 2010; IMM Cologne, Germany, 2010
  • Awards

  • Best New Graduates, Creative Review, 2009 ; Weekly Selection by Yasuhiro Suzuki, NHK Digital Stadium, 2009
  • Conferences

  • 'This Happened London', Victoria and Albert Museum, 20 December 2013
  • Publications

  • Patrick Burgoyne and Eliza Williams, 'The Graduates', Creative Review, 29(9), 2009, p. 32; Anneloes van Gaalan, 'Always print a copy', Never Use Pop-up Windows, BIS Publishers, 2010, p. 124; Rachel Barnard, 'Creative Exchange', DQ Magazine 39, 2010, p. 58; Tomiko Fujita, 'Revital', Trinity 46, 2013, p.15