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Student Showcase Archive

Timothy Sadler

MA work

MA work

  • IoY PNG

    IoY PNG

  • Eddy, give your home a voice

    Eddy, give your home a voice

The Internet of You

Over the past 20 years, arguably nothing has impacted our lives more than the advent of the Internet. It’s estimated that there is roughly 1.3 trillion gigabytes of data currently available with 2.5 billion gigabytes being added everyday. However, in the grand scheme of things, this information represents a tiny fraction of the total amount of data generated by the world’s population each day. We can ask Google to give us generic information like the results of a sports game, or to show a trailer for a movie, but what if I wanted to query Google to show me all the food left in my fridge or whether I’d drunk enough water today? The current Internet blueprint relies on manual data entry or having to attach a sensor to an isolated thing to record its status, when we consider the scale of information that seven billion people and their things generate every day, this current model becomes unsustainable.

The Internet of You (IoY) is a new methodology for connecting our physical and digital worlds by combining wearable technology and pattern recognition techniques to automatically sense and log our physical activities and interactions. Through these wearable devices we’re not only able to gain insight into our own lives like diet and activity but also about our environments and objects within them: if we can sense and log the food we put into our fridge and the food we consume, we have access to information about all of the food in our fridge at any moment in time. This new methodology can be applied to anything and has the potential to completely revolutionise our lives in the way the Internet did. By connecting ourselves and environments to the Internet via the IoY, we’re able to radically redefine the way in which we access, use and share information to enhance our lives and the world around us in a more accessible and sustainable way than ever before thought.


Eddy is a smart sensing platform that gives consumers the ability to perceive important events around the home. Using pioneering wave sensing technology, novel algorithms and machine learning, a single Eddy unit is able to detect multiple events, such as who’s in the home, if appliances are left running and even the opening and closing of windows and doors. Using this method, many events can be sensed by one solution - removing complexity, expense and adding customization for the consumer. 

Eddy was the winner of Imperial College’s Venture Capitalist Challenge and is currently funded through a grant from the UK’s Technology Strategy Board



  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2014

  • I'm a multi-disciplinary engineer passionate about the intersection of design, enterprise and technology with a particular interest in entrepreneurship and the commercialisation of new technologies.

  • Degrees

  • MEng (Hons) Mechanical Engineering, Imperial College London, 2011
  • Experience

  • Global banking analyst, HSBC, London, 2011-12; R&D engineer, Trac Measurement Systems, Telford, 2009; R&D engineer, GE, Wolverhampton, 2009
  • Exhibitions

  • Work-in-progress Show, Royal College of Art, 2014; Celebration of IDE, Imperial College London, 2013; Imperial Festival, Imperial College London, 2013; Rio Tinto Sports Innovation Challenge, Object Gallery, Sydney, 2013
  • Awards

  • First Prize, Imperial College Venture Catalyst Challenge, 2014; Business Idea Competition Winner, Cambridge Innovation Forum, 2014; Schmidt-MacArthur Fellowship, Ellen MacArthur Foundation, 2013; Industrial Design Studentship, Royal Commission for the Exhibition of 1851, 2012