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June Thanyawan Eamsonthi

MA work

Bona City is a platform that addresses the challenges which mass tourism brings to Barcelona city and its residents, by leveraging its rich culture and technology to shape high- quality tourism and strengthen local culture makers.


Barcelona is a city of 1.7 million residents, yet, it receives more than 32 million of tourists every year. This mass tourism phenomenon is jeopardizing the capacity of the city’s infrastructure, its resident’s wellbeing and the existence of the local cultural identities.

By using service design approaches, we are exploring how to empower individuals and cultural communities to reshape the city's tourism in ways that are more sustainable and beneficial for their neighborhoods.

Bona City is a platform that enables connections for experiencing a richer city, from local cultural makers and residents, to travelers. It is a platform for local culture makers - including local gastronomy producers, artists, shopkeepers and artisans - to promote their work and services, enable collaboration, access their customers and understand their expectations. It is a tool for residents to create their own city's narrative which represents more of their local reality. It is also a guide for travelers exploring the city and its neighborhoods, by providing easy access and tips to enjoy a meaningful, authentic experience by connecting directly with the people who make the local culture.


Bona city makes it easier for everyone to connect, meet and learn from each other.


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Service Design, 2018

  • I find excitement in immersing myself in user's experiences and understanding the system behind it. Avid for design for social change, I try to find a way to create a bottom-up solution that advocates real impacts.

    With four years experience in social marketing, communication design and social entrepreneurship in Thailand, I keen on dealing with problems with complexity. My two years master degree in Service Design at RCA is expanding my skills in solving the problem more holistically and innovatively.
  • Experience

  • Read more about my experiences : https://www.linkedin.com/in/thanyawan-eamsonthi/