June Thanyawan Eamsonthi

Barcelona is a city of 1.7 million residents, yet, it receives more than 32 million of tourists every year. This mass tourism phenomenon is jeopardizing the capacity of the city’s infrastructure, its resident’s wellbeing and the existence of the local cultural identities.

By using service design approaches, we are exploring how to empower individuals and cultural communities to reshape the city's tourism in ways that are more sustainable and beneficial for their neighborhoods.

Bona City is a platform that enables connections for experiencing a richer city, from local cultural makers and residents, to travelers. It is a platform for local culture makers - including local gastronomy producers, artists, shopkeepers and artisans - to promote their work and services, enable collaboration, access their customers and understand their expectations. It is a tool for residents to create their own city's narrative which represents more of their local reality. It is also a guide for travelers exploring the city and its neighborhoods, by providing easy access and tips to enjoy a meaningful, authentic experience by connecting directly with the people who make the local culture.

Bona city makes it easier for everyone to connect, meet and learn from each other.