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Szu-Ying Chen

MA work

Factory NexGen: Design for local manufacturing SMEs

In Taiwan, more than 35,000 small manufacturing enterprises are only able to survive in the next 5 to 10 years due to the founder generations moving towards old age, a shortage of technicians, lack succession plan, and the significant decline in sales.


Factory NextGen connects people outside and inside manufacturing SMEs (Small and Medium Enterprises) to exchange abilities and facilities that can help these businesses to innovate, transform and ultimately sustain themselves. This project turns the dying factories to become a powerhouse to let hard-working younger generation can show their capacities and implement their ideas.


  • MA Degree


    School of Design


    MA Service Design, 2017

  • I am the designer with over 5 years experience in UX/UI and graphic design for the international technology company, MSI, the design agency Gixia, as well as startups. I am able to provide comprehensive solutions based on the user central research. I believe service design is not only creating friendly and innovative user experiences but also help businesses transform and sustain themselves.
  • Degrees

  • Master of Arts (MA). Specialising in Visual Communication, National Chiao Tung University, Taiwan, 2012; B.A Fine Arts, National Taiwan Normal University,Taiwan, 2008
  • Experience

  • Mandarin & Art Teacher, Joy Mandarin, London, 2015 ~ Present; Senior UI Designer in MSI Co., Taiwan, 2014~2015; Visual Designer in GIXIA Group Co., Taiwan, 2012~2014
  • Exhibitions

  • Exchanging Places on Virtual Reality showcased at the London Bike Show, 2016; Exchanging Places on Virtual Reality showcased at the London Bike Show 2016 by the Metropolitan Police
  • Awards

  • Selected in the 20th New Year Painting Award, Taiwan, 2008; Selected in the 3rd Illustrated Book Competition, Taiwan, 2008
  • Conferences

  • 'Investigating Information Design of Prescription Bags of General Hospital' presented at 16th ICD Annual Design Conference, Taiwan, 2016 ( Excellent Research Award); 'Investigating the Haptic Sense Expressed in Verbalised Vocabulary' presented at 16th ICD Annual Design Conference, Taiwan,2011, cooperate writer : Yun-Ting Chen, Shu-Hei Wang,