The way people shop has changed enormously over the decades.
As both retailers and customers no longer see a distinction between online and offline shopping, the key challenge facing the current FMCG market is to find a better way to integrate and synchronise the customer shopping experience with all sales channels.
To a large degree, however, online-first shoppers experience different inefficiencies throughout their whole purchase journey, and they also go through broken shopping experience across channels.
SHORT CUT aims to support today’s online-first customers by providing an integrated service platform and new efficient tools that are designed for a better, more purposeful shopping journey.
School of Design
MA Service Design, 2016
+44 (0)7936 663852
- BFA Visual Communication Design, Hongik University, Seoul, Korea, 2012
- Art director, BBDO Korea, Seoul, 2011–12
- Shortlisted, RSA Student Design Awards, 2015/16