Please upgrade your browser

For the best experience, you should upgrade your browser. Visit our accessibility page to view a list of supported browsers along with links to download the latest version.

Sungjin Hong

MA work

SHORT CUT

The way people shop has changed enormously over the decades. 

As both retailers and customers no longer see a distinction between online and offline shopping, the key challenge facing the current FMCG market is to find a better way to integrate and synchronise the customer shopping experience with all sales channels. 

To a large degree, however, online-first shoppers experience different inefficiencies throughout their whole purchase journey, and they also go through broken shopping experience across channels.

SHORT CUT aims to support today’s online-first customers by providing an integrated service platform and new efficient tools that are designed for a better, more purposeful shopping journey.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Service Design, 2016

  • Degrees

  • BFA Visual Communication Design, Hongik University, Seoul, Korea, 2012
  • Experience

  • Art director, BBDO Korea, Seoul, 2011–12
  • Awards

  • Shortlisted, RSA Student Design Awards, 2015/16