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Simon Knight

MA work

Smell Records label and Smell Sound System

Smell Records the world’s first and only smell record label.

Each record released by Smell Records is scented with an aroma, which is also embodied in the musical composition or  lyrics of the track on it.  

 When sitting next to their record player,  playing a 'Smell Record', a listener also becomes a 'smeller'.  For example, as the lyrics of a song about coffee are sung, the aroma of coffee is released.

The Smell Sound System was developed offers a more intense version of this new  kind of experience of Synesthesia , by utilising aroma diffusion technology to  play smells a much  higher  'smell volume' than a 'Smell Record'


  • MA Degree


    School of Communication


    MA Visual Communication, 2017

  • I am a Creative,  an Idea video maker,  an Inventor and a Smell sound artist. 

    My creative practice sit on the border where Experimental Communication Art and Experimental Communication Design meet.  

    My ideas and how to interpret the world are the backbone of my practice. I try and install a sense of joy and hope into my work, because I think this is what the world needs right now.  My work is often laced with a humour and a Dr Dolittle-esque approach.

  • Degrees

  • BA Graphic Design , Kingston University, 2004