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Student Showcase Archive

Simon Cundall

MA work

MA work


FitSim are haptic fitness wearables, positioned around the body to guide your exercise with vibration cues.

FitSim is an exploration in simple exercise feedback tools, employed without a fitness trainer's intervention, but provided under professional guidance. To empower and motivate the individual to exercise correctly, via repeatability of measurement delivered through haptic feedback.



  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2019

  • From a background of manufacturing linked closely to sport, I have a passion for designing physical technologies that challenge the modern human-seated condition. 

    I consciously gravitate towards tackling projects using a ‘build-design’ mindset. I feel quickly iterating using materials better informs the link between virtual and physical outputs. I believe in ‘healthy human-centred design’, with a focus on sustainability, scalability, and an intuitive user experience. Complementing my practice, I love to explore by hiking and sailing; I relish in regularly keeping fit to maximise these pursuits.

  • Degrees

  • BSc Sports Technology (Hons), University of Brighton, 2004
  • Experience

  • Design Manager (Electronic load monitoring), Diverse Yacht Services, Southampton 2013-2015. Composite Technician, Tropical Engineering Limited, Isle of Wight, 2005–2013