Shang-Jen Victor Tung

[N]on-line High Street

As all shopping can potentially be completed online, the physical space of the shopping centre is free to absorb new urban activities that will strengthen its relation to the city. In response to the current crisis of the High Street, this research draws inspiration from East Asia cities and hybridises retail and transport facilities. Various kinds and lengths of interval (waiting time) for transport define ranges that a passenger can reach from the transport node, and define the route network to surrounding resources. To be adapted to shopping in above condition, shopping spaces should be dynamically changed in functions and attributes.

Reflecting influences on shopping behaviour and spatial consequences achieved by new retail technologies, '[N]on-line High Street' is a proposal for a hybrid scheme with online and physical retail at the future Bond Street Crossrail Station.

The proposal is a response to dynamic shopping spaces with three types of substantialised online-shopping database.

Dynamic Storage and Replenishment System = 'Bidding Monitor Database' Experiential Shopping Surface = 'Categories Regions Themes Stories Database' Mobile Device as Purse = 'Member Database'

Dynamic replenishment by analysis of purchase data allows minimum stocks in store. Only hot sellers, pre-orders, order for try-on and goods for special events are in stock. Experiential Shopping Surface adopting Augmented Reality and Physical Virtuality techniques allows dynamical changes of space, adding value to every customer's visit. Log-ins with mobile devices connect the architecture to customers.