Shang Dai

MA work

My degree project is temporarily named Innovahicle. It is based on the idea that, taking into account consumers’ desires within an urbanised environment, the most basic four-wheel, square chassis automobile will no longer be the best, or even a satisfactory choice. I intend to cross over platforms and create a new design for the urban, compact commuting vehicle, especially for China, my homeland.


I believe that a design process based on this direction will prove its value towards our better future.


Info

  • MA Degree

    School

    School of Design

    Programme

    MA Vehicle Design, 2011

  • My degree project is temporarily named Innovahicle. It is based on the idea that, taking into account consumers’ desires within an urbanised environment, the most basic four-wheel, square chassis automobile will no longer be the best, or even a satisfactory choice. I intend to cross over platforms and create a new design for the urban, compact commuting vehicle, especially for China, my homeland.


    I believe that a design process based on this direction will prove its value towards our better future.


  • Degrees

  • BA (Hons), Automotive Engineering, Tsinghua University, Beijing, China, 2009
  • Experience

  • Internship, PATAC Auto Tech, Shanghai, China, 2007-10
  • Awards

  • First prize, Nokia Hands Free Challenge, 2010