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Sangmin Lee

MA work

AlphaVein

Autonomous vehicles are nearly here. AlphaVein project aims to figure out the future HMI system of self-driving cars.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Vehicle Design, 2016

  • I am really proud of being a car designer. Since the old days when people got excited at the sight of the first steam-engined automobiles ever invented, the history of automobile has been dramatically transformed, while itself having transformed peoples’ lives. Now the car is not just a vehicle but also a way of life and even a mode of personal expression; artistic design now matters, and the car sometimes becomes a place of rest after a hectic day. By creating a kind of new life style, the automobile industry has been a pioneer in technological and artistic innovation –which would all indicate that the responsibilities of predicting tomorrows and suggesting new design accordingly now fall in the shoulders of car designers, or in the shoulders of myself, as I would like to see.

  • Degrees

  • BA Industrial Design, Hongik University, Seoul, South Korea, 2011
  • Experience

  • Creative designer, Hyundai Motors, Seoul 2011–14; Creative design internship, Land Rover, Gaydon, 2015
  • Awards

  • Student Design of the Year, Car Design Award Global, 2015; Best Innovative Interior, Car Design Award Global, 2015