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Student Showcase Archive

Samuel Iliffe

MA work

MA work


What if marine life were disgusted by plastic waste?

What if endangered species could smell dangerous fishing nets and avoid them?

Certain smells, known as semiochemicals, of which pheromones are one part, give signals to animals. Marine life use them to avoid predators, find prey, and avoid sick members of their species. 

Aromavert looks at synthesising these chemicals for use with 'human artefacts' – man-made items that come into contact with wildlife – in order to make them safer for animals. We are beginning to understand how dangerous these artefacts are to animals, yet animals have not evolved the ability to see this danger.



  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2019

  • Interested in thinking as much about what designers and engineers should make, as what they could make. I like working with academia and end users to validate ideas, and am always interested in the narrative behind the project, as much as the technical requirements. 

  • Degrees

  • BEng Mechanical Engineering, Queen Mary University of London, 2015
  • Experience

  • Interaction designer, Wolf in Motion, London, 2018; Junior engineer, Mayku, London, 2017; Research and development intern, Sugru, London, 2016; Laboratory technician, Cambridge Graphene LTD, London, 2014–2015
  • Exhibitions

  • Milan Design Week 2018; Lodz Festival, Poland, 2018; Focus-Inside Festival, London, 2018
  • Publications

  • P.G. Karagiannidis, S.A. Hodge, L. Lombardi, F. Tomarchio, N. Decorde, S. Milana, I. Goykhman, Y. Su, S.V. Mesite, D. N. Johnstone, R.K. Leary, P. A. Midgley, N.M. Pugno, F. Torrisi, A.C. Ferrari, ACS Nano, 2017