Please upgrade your browser

For the best experience, you should upgrade your browser. Visit our accessibility page to view a list of supported browsers along with links to download the latest version.

Sam Roots

MA work


Treasure is a system for behaviour change, that works primarily by adding friction at specific points in the payment process.

The ease and speed of payment methods today has been proven to make us spend more without realising it. For some, this is an inconvenience; for others, it can contribute to debt problems. Yet retailers and financial companies are rarely motivated to address this problem.

When you use Treasure, you retain control of your spending. Through a system of tactile nudges and graphical reinforcement, Treasure reinforces your own sense of financial accountability.


  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2017

  • Sam’s interests lie in how design can moderate human experience. His projects to date have drawn on fields as diverse as biodesign, the future of medicine, financial management and behavioural psychology.

    Before coming to the Royal College of Art, Sam trained as a materials scientist, and worked as a business analyst in the clean energy sector. 

  • Degrees

  • MEng Materials Science, Oxford University, 2009; DipABRSM in piano performance, ABRSM, 2007