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Rui Guo

MA work

I am designing a vehicle for an electric efficiency driving competition for Chinese common citizens in year 2020. The competition encourages potential first-car buyers to experience owning a sustainable car in a thrilling and educational way. The competition vehicle interacts with participants to help them achieve better driving efficiency, by providing physical and virtual assistance and feedback while they are driving. Eventually, a sustainable driving mentality will start to emerge in China, in the largest population group of the world.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Vehicle Design, 2010

  • I am designing a vehicle for an electric efficiency driving competition for Chinese common citizens in year 2020. The competition encourages potential first-car buyers to experience owning a sustainable car in a thrilling and educational way. The competition vehicle interacts with participants to help them achieve better driving efficiency, by providing physical and virtual assistance and feedback while they are driving. Eventually, a sustainable driving mentality will start to emerge in China, in the largest population group of the world.

  • Degrees

  • BEng, Vehicle Engineering, Tsinghua University, China, 2008
  • Experience

  • Designer internship, General Motors, PATAC, Shanghai, China, 2009; Exterior designer, Southern Heavy Automobile Co Ltd, Beijing, China, 2008
  • Awards

  • Better Place Hands Free Design Challenge Prize, 2010; Silver, First Auto Award, China, 2008