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Roman Schoeneboom

MA work


In my MA thesis I focused on a design exploration considering the elderly for a private healthcare company. The project set out to deliver huge social impact on the one side and a profitable business model on the other side. The service architecture consists of a step-by-step unfolding advisory service, four main care propositions and a post-care service.  


  • Roman Schoeneboom
  • MA Degree


    School of Design


    MA Service Design, 2014

  • My background is in media design, communication and advertising. I chose service design as my area of specialisation, because I realised that my work has the potential to make a difference for the user and will add long-term value and quality to their lives. I believe in sharing my knowledge and thoughts about design. I believe in making creative networks and sustainable services. I love challenging myself and I think as a service designer, I am responsible for using my creative and communicative skills to create solutions to complex problems. I believe in leadership, within groups as well as using design to drive growth in business. In my opinion, design should not only be aesthetic but also functional and of high quality, and also create awareness of cultural, economic and environmental systems. Thus, new paths can be forged and new innovations can be developed. Within service design, I critical analyse, plan, conceptualise and execute an overall creative route. Therefore, one needs a solid understanding of graphic design, communication and advertising, which I constantly try to deliver in the view of creativity, high quality and the 'extra something'.

  • Degrees

  • BA Media Design, University of Applied Sciene Hof, Germany, 2012
  • Exhibitions

  • Work-in-progress Show, Royal College of Art, 2014; X Voice: Celebrating the Heritage of Shoreditch, URBAN PROTOTYPE Festival Finalists, London 2013; Work-in-progress Show, Royal College of Art, 2013; 267d - Service Design Application, University of Applied Science Hof, 2012
  • Conferences

  • Case study: How we want to humanise the Criminal Justice System, Service Design in Government Conference, Software Acumen, 2014