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Rodrigo García González

MA work


WOW! is a exploration on innovation through magic.
Make the impossible possible. Convert fiction into reality. Is this magic or design?
The hypothesis of this project is that designers and magicians could share tools and objectives, as both are looking similar effects in order to create something that is not existing or impossible: invisibility, levitation, transposition, transformation, attraction, invulnerability...

How could techniques from magicians be applied to make useful objects in industrial design?

This experimental project aims to develop a WOW! methodology to be used in design, based on the different tools and magic effects, implementing them in everyday products in order to revolutionise them. Animated soccer balls, vanishing toilet paper cardboard rolls, the transformation of a regular bike, invisible mops, instant houses...


  • Rodrigo García González
  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2014

  • Degrees

  • Design Connections, Umeå universitet, Umeå Institue of Design, 2011-12; PhD courses in Advanced Architectural Projects, Universidad Politécnica de Madrid , 2010-11; MA Architecture, Universidad Politécnica de Madrid, 2002-9; Minor in Integral Design, Pontificia Universidad Católica de Chile , 2007–8; Asia-Link Programme, Cambridge University, UK; CEPT University, India; Polytechnic University of Madrid, Spain, 2006-7
  • Experience

  • Visiting tutor, Cornell University, Ithaca, New York, 2014; Architecture mentor, Superior Technical School of Architecture of Madrid, Spain, 2010–11; Workshop coordinator, VII Bienal Iberoamericana de Arquitectura y Urbanismo, Medellin, Colombia, 2011; Architect, Estudio Carme Pinos, Barcelona, Spain, 2010; Coordinator of activities and publications, Department of Architectural Projects, University Polytechnic of Madrid, Spain 2008-9; Researcher, Pontifical Catholic University of Chile + UTPCH, Santiago de Chile, 2007-8
  • Exhibitions

  • Lexus Design Amazing, Milan Design Week, 2014 ; GoGlobal, Imperial Festival, Imperial College London, 2013 ; Harder Than You Think, Object Gallery, Sydney, 2013; Devebere Pavillion, 13th Venice Biennale, Italy, 2013; Awangardajutra, Warsaw Museum of Architecture, Poland, 2012; Devebere, Wrocław Contemporary Museum, Poland 2012; Malleable Manhattan, The Guggenheim, New York, 2011; Malleable Manhattan, The Center for Architecture, New York, 2011; Efimeras, Arquerias Nuevos Ministerios, Madrid, 2011; ZIPIZIP, VIIBienal Iberoméricana de Arquitectura y Urbanismo, Medellín, Colombia, 2010; Artscist Exhibition. Tophanei Âmire, Sarnıçlar, Turkey, 2010; ZIPIZIP, 12th Venice Biennale, Italy, 2010; HABITER ÉCOLOGIQUE, Cité de architecture du Patrimoine, Paris, 2009; Sustainable Housing, Saint Etienne Biennale, France, 2008; Calipo House, 11th Venice Biennale, Italy, 2008; La Maison du 21e Siècle, Biennale de Habitat Durable de Grenoble, France, 2008
  • Awards

  • First Prize, Lexus Design Award, 2014; Second Prize, Changing the Face International Architectural Competition, 2013; First Prize, InnoMatNet CHALLENGE- Solving the right problem, 2013; Telefonica Award, AngloSpanish Society, 2013; Winner, Polarbröd Utsitckarpriset Trophy, 2012; Finalist, James Dyson International Award, 2012; James Dyson National Award, 2012; GAUDI European Student Competition on Sustainable Architecture 2010-11, 2011; Participant Favorite, Archiprix International Competition, 2011; Hulda Festival Winner, ArtScist International Competition, 2011; Third Prize, Veteco/Asefave Award, 2010; Winner, GAUDI European Student Competition on Sustainable Architecture, 2009; Gold Medal, Impro Theatre World Cup in Spanish Chile, 2009; Winner, Contest Arquia/Becas: “El cuarto para guardar la escoba de la bruja” , 2009; Winner, GAUDI European Student Competition on Sustainable Architecture, 2007; Special Mention, Competition COAM.:Modular Stand for IFEMA, 2006; Second prize, FJS Oíza Award, 2006