Inside

Ponsawan (Mo) Vuthisatkul

MA work

The New Normal: on the changing perspective of food serving size

Portion Distortion refers to the growing portion sizes that people call 'normal'. This effect leads to passive over-consumption, increase the risk of obesity and is connected to various diseases. According to the British Dietetic Association’s recommendations, people can easily estimate the appropriate food portion just by comparing with their hand size. How can design bring this idea to find the new standard of food portion size?

This project applies the hand comparison idea by presenting a new language of eating portions through food serving tools, for example; a fist of rice, a palm of beef burger, a thumb of butter, two hands of salad etc. Standard hand dimensions are used to create food serving tool sizes in S/M/L and also helps people choose the appropriate size for each individual (similar to clothes selling and buying). It is a heuristic method of estimating the right food portion through everyday eating experiences. 

Besides trying to communicate the new notion of eating portions and changing peoples' perception of food serving size, this project aims to encourage the users to reconsider their relationship between food, body language, and food serving utensils.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Design Products, 2018

  • Ponsawan (Mo) Vuthisatkul is a former interior architect from Bangkok based in London. While studying MA Design Products at Royal College of Art, London, she found her passion for food and storytelling. As she believes that food is a friendly medium that is easy to access to broad audiences, she wants to use it as a tool to create a meaningful message through food design context.

  • Degrees

  • BA Interior Architecture (2nd class honours), Chulalongkorn University, 2013
  • Experience

  • Interior Stylist, Begray Co., Ltd., Bangkok, 2013-2015, Flower Stylist, OnedayWallflowers, Bangkok, 2015
  • Exhibitions

  • Baan-Lae-Suan Fair 2011, Bangkok
  • Awards

  • TOA Color Ambassador, 2011; TOA Color Design Award, 2011; Finalist Rest Area, Faculty of Architecture Chulalongkorn University; Honourable Mention Kiosk Design, In-square the Creative Showcase Bangkok, 2013