Please upgrade your browser

For the best experience, you should upgrade your browser. Visit our accessibility page to view a list of supported browsers along with links to download the latest version.

Pitcha Moothanakitpinyo

MA work


Shoes are powerful items. They can evoke many emotions to both the wearer and the viewer: empowering them, giving sexuality, or confidence. Indeed they are great objects, but can they achieve more?

According to the charity MIND, one in four people in the UK will experience mental health problems over the course of a year. It’s a problem that affects people from all walks of life, but it’s one we still struggle to talk about.

Stress is common for everybody, especially women. Showing emotion seems to been translated as showing 'weakness' now.

However, struggling is beautiful. It means that you are not giving up. It means that you are fighting.

This project aims to capture the precious moment of the fight to be free from any restraint, by using women's footwear as a medium and encouraging empathy for one another. The beauty of freedom through pain is magnificent; and just like stilettos, we can see the beauty in it.


  • MA Degree


    School of Design


    MA Fashion Womenswear, 2015



  • My design inspiration is provocative ideas that bring in to focus the taboos of society. My work questions the notion of luxury by allowing design to deal with complex social issue and emotion. I use footwear as a typology to create new forms, aesthetics and trigger new experiences.

  • Degrees

  • BA(Hon) Cordwainers Footwear, London College of Fashion, 2013
  • Experience

  • Childrens footwear design assistant, Mark & Spencer, London, 2011–12; Studio assistant, Ket Kagami, London, 2011–12; Designing and prototyping, Studio Toogood, London, 2010