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Pierre Azalbert

MA work


Stroom is a new approach to designing and manufacturing electrical and electronic devices, in a visionary yet sustainable way. 

Stroom makes it possible to build circuit boards on all kinds of materials, such as surfaces around the house, or even textiles for clothing. This opens a world of opportunities for new aesthetics and innovative interactions with digital technology. 

More importantly, electrical and electronic products designed and manufactured using the Stroom process are extremely easy to rip up and take apart. When the time comes, materials are easily  separated, valuable elements are extracted, and working components can be recovered for re-use.


  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2019

  • As a designer with an electrical engineering background, I have a passion for experimenting and thinking through making. I am particularly interested in the way people interact with material, whether they are new or existing; the same applies to digital technology. 

    My final year projects re:flex and stroom are at the intersection of these two fields, exploring how we can bring smart materials into our everyday lives, and how digital technology can exist outside of black boxes; in order to blend itself with the materials in our environment.

  • Degrees

  • MEng Electrical and Electronic Engineering, Imperial College London, 2017
  • Experience

  • Student engineer, BBOXX Ltd, London, 2016
  • Awards

  • Mayor Entrepreneur Competition, Tech Category, Finalist with group project re:flex, 2019