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Patamawadee Ngamkajonviwat

MA work

Daddy Cool

Parents have to face many challenges, for example time management, work and life pressure, and financial issues. In Thailand, fathers are isolated from the family. The role of the father is decision maker and family leader, the while mother's is nurturing caregiver and family supporter. Daddy Cool is a project that increases the interaction between father and children to strengthen their relationships and enhance child development.


  • MA Degree


    School of Design


    MA Service Design, 2015

  • Born and raised in Thailand, Patt graduated with an MA in Service Design from the Royal College of Art. She is passionate about using design in non-design related sectors. Her work experience ranges from customer experience to social innovation. Patt has worked for the Thai government in a future high-speed train project and for UNDP Asia-Pacific Regional centre.