Osmar Rodrigues
PhD Work
PhD work
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Customer-oriented Design, Osmar Rodrigues, PhD
Mixed media, digitally processed
Looking at the transportation of people - rural workers in particular - in off-road conditions in my PhD, I have focused on the improvement of the everyday life of people, based on commercial and technical viabilities. New approaches and trends have confirmed a huge opportunity not only from the social, but also from the economic viewpoint. This has contributed to extending the language of mobility, proving that cultural and technological knowledge can be combined to inform design innovation. The final outcomes will improve people's living conditions as well as contribute to a better economy and to a fairer society.
Info
Info
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PhD
School
School of Design
Programme
Vehicle Design, 2004–2009
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Contact
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07854 589615
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Looking at the transportation of people - rural workers in particular - in off-road conditions in my PhD, I have focused on the improvement of the everyday life of people, based on commercial and technical viabilities. New approaches and trends have confirmed a huge opportunity not only from the social, but also from the economic viewpoint. This has contributed to extending the language of mobility, proving that cultural and technological knowledge can be combined to inform design innovation. The final outcomes will improve people's living conditions as well as contribute to a better economy and to a fairer society.
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Degrees
- BA Product Design, Universidade Estadual Paulista, Brazil, 1986; MSc Production Engineering, Universidade Federal de Santa Catarina, Brazil, 1993
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Experience
- Consultant, Bauru, Brazil, 1995-03; Lecturer, Universidade Estadual Paulista, Bauru, Brazil, 1988 to present
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Exhibitions
- Madeiras, Grafiti, Bauru, Brazil, 1988; Madeiras, Ju Machado, Bauru, Brazil, 1991; ReDesign: The Road Less Travelled, Royal College of Art, 2005; Vehicle Design Interim Show, Royal College of Art, 2007
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Awards
- Granted, Professional, CNPq Full time PhD Scholarship, 2003; Granted, Professional, Work in Education Recognition, 2006; Granted, Student, Innovation RCA Selected Works, 2006