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Or David Shachar

MA work

Spotify Shared Vehicle

The Spotify shared-vehicle service allows people in the city to share a ride with others, based on similar musical taste. As music is one of the most effective ice-breakers in conversation, the simplest thing of having a similar taste in music has the opportunity of sparking new social connections and by that helping to eliminate a feeling of loneliness in future cities. These shared journeys have potential to create special moments with social benefits to users and operators over time.

The Spotify shared-vehicle has different phases of interactions. The initial contact between two or more passengers will be followed by sponsored suggestions to explore the city and unwind after a long day or week. Later on, the service will also suggest musical events around the city based on the music played within the vehicle, and serve as a shuttle bus to these events. In the longer run, this will also include taking passengers to events outside the city, such as music festivals – in which it will serve as a stationary, more relaxed private pod to enjoy the music in smaller groups within the big events.


  • Or David
  • MA Degree


    School of Design


    MA Intelligent Mobility, 2019

  • During my studies at the RCA I have mainly focused at exploring the opportunities for new ownership and usability scenarios that will be enabled by moving towards an autonomous driving future. Though these scenarios I have experimented with different ways of bringing people together by using shared vehicle platforms and various socially-engaging experiences with and within these new vehicles.

  • Degrees

  • BA Industrial Design, Bezalel Academy for Arts and Design, 2016
  • Experience

  • Lead Designer, Samsara Luggage, Israel, 2015–19; Designer, ICI Vision, Israel, 2017–18; Designer, Yaron Loubaton Studio, Israel, 2016–17
  • Exhibitions

  • Designer In Residence, EMMA Kreativzentrum, Pforzheim, 2017