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Olivia Hildebrand

MA work


Tact is a guidance system primarily made for visually impaired to secure their confidence to use London Bus system.

It is a low cost system that could easily be added tomorrow to existing bus infrastructure.
It is a modular system that won’t be only profitable for people living with sight loss but also for people living with other disabilities.

This inclusive service design project is looking at disrupting the bus system and also improve the existing bus structure. I am looking to improve tomorrow and this tomorrow will be easily adapted for the future. Imagine a modular bus system that adapts with time, events and needs.


  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2016

  • I am someone that likes to discover, imagine and create for the future. I'm constantly thinking when I see something in the street, "how do I make that?" I love to make things, to assemble objects together to create something different. Even thoughI have a Graphic Design background I have always been particularly interested in different fields such as Product Design, Architecture and Interior Design.

    I always go straight to the point and when I want to make something I'll find solutions for it. Helping people is what I am about. How can I make things easier or simpler?

  • Degrees

  • BA (Hons) Graphic and Media Design, London College of Communication, University of the Arts London, 2014
  • Experience

  • Assistant in project development, James Plumb, London, 2011–14 ; Junior designer, Atelier Roger Pfund, Geneva, Switzerland, 2012–13; Sales manager, EPOCA, Gstaad, Switzerland, 2013; Junior designer, FORD, London, June 2015; Junior designer, Swiss Bullion Corp, Geneva, Switzerland, July–August 2015