I created a new standardised reference for timbre. It changes the behaviour of customers, when they attempt to buy a sound device. They normally listen to hundreds of sound products one by one. However, this action will be changed by the standard of auditory system that I am proposing. When customers visit the shop, they will most likely ask, “Can you show me the earphone for AK60 line-up?” The customers get to select the auditory product based on their preferred sound.
Currently, most sound product companies invent their own trademarked sound in order to be differentiated from their competitors, which makes each company unique on its own and utilizes this as a strategy to incite customers. However, the problem is that people can't explicitly distinguish or describe what type of sound they want to hear. This is because there is no grounded auditory system to accurately illustrate the position of sound.
The discernment of colour was also very ambiguous, in that there is no explicit system to describe it. However, colour models, such as RGB or CMYK, created new colour categorisations. This model has improved the understanding of colour for people. The invention of colour model was a radical move in apprehending colour, and the standardised colour model was one of the significant apparatuses to enhance this movement.
If the standard model for auditory is available, the speaker company will effectively communicate with the customers to help find their specific preference and quality of sound.
School of Design
MA Innovation Design Engineering, 2015
+44 (0)7472 386465
I am currently studying MA Innovation Design Engineering at the Royal College of Art and Imperial College London.
My background is in mechanical engineering. After graduating from my BA, I worked as a mechanical engineer at Samsung Electronics for three years. After few years of engineering experience, I changed my role from an engineer to a product designer. This is unheard of and continues to be a rare case in Samsung. I am the only person at Samsung that made this transition from technology to design. I worked for about three and a half years as a industrial designer at Samsung Electronics and designed many products, as well as winning international design prizes, such as an IDEA Award and a Good Design Award, to name just a few of my accomplishments.
- BA Mechanical Engineering, Hanyang University, 2006
- Design engineering internship, PDD, London, 2014; Industrial designer, Samsung Electronics, Seoul, 2009–12; Mechanical engineer, Samsung Electronics, Suwon, 2005–09
- Milan Design Week 2015, La Fabbrica del Vapore, Milan, 2015; Work in Progress Show, Royal College of Art, London, 2015; Rio Tinto, Imperial College London, London, 2014
- IDEA Design Award, 2012; Good Design Award, 2009; Samsung Value-Efficiency Award, 2008