Nir Siegel

Wouldn't it be great if we could realise the full potential of available technologies? Make products that take full advantage of the resources used? Products and services that evolve and do not become obsolete?

Genesis is a ‘vehicle that builds itself’, it is a partnership between the customer and the automaker- a creative partnership. Using 3D printing technologies it is possible to fully customise and build a vehicle according to ones needs. When purchased, genesis arrives at its destination as a fully capable robotic 3D printer. Constantly connected with the manufacturer's design instruction set and support it could print a vehicle around itself.

The build process will take place in the home or garage allowing the user to be involved through the construction enabling more control over the final product. Potentially this platform could enable the product to upgrade and fix itself. Creating a totally new user experience and profoundly changing what a car could be.