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Naomi Tsai

MA work

Coming from an engineering background, I have always enjoyed working with new materials and processes that contribute to elegant, efficient and sustainable products. However, beyond the dynamic and exciting world of innovative technology, I believe in human-centred design and am motivated to improve quality of life through design whenever and wherever possible.

Precious Cargo is a novel packaging design for the safe transport of transplant organs and specialist blood products. With the overall technical performances being significantly improved from the current system in use, the form of Precious Cargo is ergonomically designed for secure and comfortable handling, and hopes to promote an emotional connection between the user and the product.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Innovation Design Engineering, 2007

  • Coming from an engineering background, I have always enjoyed working with new materials and processes that contribute to elegant, efficient and sustainable products. However, beyond the dynamic and exciting world of innovative technology, I believe in human-centred design and am motivated to improve quality of life through design whenever and wherever possible.

    Precious Cargo is a novel packaging design for the safe transport of transplant organs and specialist blood products. With the overall technical performances being significantly improved from the current system in use, the form of Precious Cargo is ergonomically designed for secure and comfortable handling, and hopes to promote an emotional connection between the user and the product.

  • Experience

  • Design Assistant, Ross Lovegrove Studio, London, UK, 2005-6; Design Assistant, Leading Edge Design Corp, Tokyo, Japan, 2004; Consultant, Loedige Foerdertechnik GmbH, Paderborn, Germany, 2003; Engineering Placement, Jaguar Cars Ltd, Coventry, UK, 2001-2
  • Exhibitions

  • View Suspended Installation, London Motor Show, London, 2006; Ross Lovegrove Istanbul Exhibition, The Music Room, London, 2005; Yamagiwa Lighting Exhibition, Museum of London, London, 2005
  • Awards

  • Finalist, Entrepreneurship, Imperial College Ideas Challenge Competition, 2006; Design Scholoarship, BTG Travel Award, 2004; Duke of Edinburgh Gold Award, 2003