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Nafeesa Jafferjee

MA work

Spark – Your Money Fingerprint

This project was in collaboration with Telefonica's moonshot, Alpha, to develop service innovations that promote wellbeing. My project focus was on personal finance and how using psychology associated with your personality traits, as well as the science of wellbeing, we could help you make better financial decisions to make a difference in your longterm life satisfaction. 

The financial world is particularly difficult to navigate and increasingly impersonal with its one size fits all services. Additionally, money issues directly impact our longterm happiness and wellbeing. Spark aims to help people navigate the financial world by helping them learn about their personality, and their financial habits, and give them actionable advice to align their spending to their personality to achieve their longterm goals, have better access to financial services, and finally to improve their longterm wellbeing. 


  • MA Degree


    School of Design


    MA Service Design, 2019

  • I'm a public policy major, turned marketing assistant, turned UX designer, turned service designer. 

    I am passionate about designing how technology should, and can, create better experiences for people and organisations. Before the Royal College of Art, I most recently worked at OpenTable, designing services and products that help restaurants run their business more efficiently and lucratively. Before that, I worked at an ad tech startup and product design consultancy, and have designed products for both consumers and businesses, and designed experiences for the web, mobile, wearables and the Internet over the past five years. 

  • Degrees

  • BA Public Policy, Duke University, Durham, USA, 2012
  • Experience

  • Service designer in resident, Alpha Moonshot Telefonica, London, 2019; Experience designer, OpenTable, San Francisco, USA, 2016; User experience designer, Vungle, San Francisco, 2014; User experience designer, Design to Matter, San Francisco, 2012