Stereotype is a word originating from type practice, it is a solid plate of type that insures that the same message can be re-produced without variation.
This project looks on typographic and linguistic stereotypes for gendered products, such as boys- and girls t-shirts at H&M. It is an exploration of the connotations of these two binaries, and a subversion of the solid stereotype into something more fluid and queer.
The typefaces for the project are custom made and called Sans and Avec.
School of Communication
MA Visual Communication, 2015
Minna Sakaria is a graphic designer and typographer. Her portfolio spans from type design to brand identity, print and publishing for artists as well as corporations, exhibitions and events, with work consistently taking a starting point in typography and conceptual design. With a background in illustration and experience in typography – the craft aspects as well as the visual rethorics of the design field – her signature approach and artistic aim is participatory, playful design stripped away from dogmatic conceptions.
- BA Fine Arts, Konstfack University College of Arts, Craft and Design, 2013
- Freelance art director and graphic designer, 2011–15