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Student Showcase Archive

Mengdan Guo

MA work

MA work

  • CoMate: Pocket for Elderly People

    CoMate: Pocket for Elderly People

  • CoMate: Pocket for Volunteer

    CoMate: Pocket for Volunteer

  • CoMate Service in Process

    CoMate Service in Process

  • CoMate Service in Process

    CoMate Service in Process

In the UK over 3.6 million older people live alone, over two million of whom are 75 and over; 1.9 million of them feel ignored or invisible. Loneliness can be more harmful than smoking 15 cigarettes a day, and increases the likelihood of mortality by 30 per cent. More than two million people aged 50 and over living in England are projected to be feeling 'often lonely' by 2030–31

Based on my research, I have found that older people who are housebound and socially isolated are more likely to feel lonely. Elderly people don’t want to become a burden of others, but they need companionship in their communities. However, available volunteers are hard to find in a short amount time. This increases their feeling of loneliness.

HMW have designed a service for Age UK to help older people who are housebound and socially isolated to reduce negative emotions by providing companionship support in local appointments, thereby decreasing loneliness in later life.

CoMate, a companionship support service, aims to create a network, which is able to increase the number of available volunteers available at short notice to provide companionship for older people, who are housebound and socially isolated. This service is accessible, contributive and cooperative.



  • MA Degree


    School of Design


    MA Service Design, 2019

  • I am a multidisciplinary designer, specialising in service design, graphic design, and interior design. I believe the traditional ways and ideas of design could not satisfy society. Design is not for objects and space, but for the whole process – the experience. 

    Notably service experience design, and innovation, provide me with more opportunities to research the public. So, as a multidisciplinary designer, I am able to care more about how I can cooperate with multiple elements in the design process, to make the design outcome work better in life. And think more about people’s feeling and experience rather than how it looks on the web. The experience of studying in the Royal College of Art has brought me further into the field of design

  • Degrees

  • BA Interior and Spatial Design, Soochow University, 2015