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Melisa Lenero

MA work

Hu-mind [hyoo-mah-ynd] Sensing our unconscious decisions

What if you could have one more sense? 

Hu-mind [hyoo-mah-ynd] Sensing our unconscious decisions.

Hu-mind detects unconscious biases and turns them into stimuli empowering you to understand yourself and the world around you. Hu-mind unlocks a new sense by providing a new way to augment the human mind, made possible through the mechanisms of cognitive biases; those predictable, systematic errors in our decision making.

Currently we are being manipulated for other people’s interests through our biases, however, our unconscious preferences can be used by us to enhance ourselves.

Hu-mind is based on a groundbreaking discovery of the relationship between specific brainwaves and unconscious preferences. Its mission is now to harness this power within ourselves to make our intangible decision-making process more tangible through a collection of tools. These tools alert you when a systematic error happens so that you can make more informed decisions.


  • MA Degree


    School of Design


    MA Global Innovation Design, 2018

  • Melisa’s research oscillates within the intersection of the arts and the sciences while challenging our ongoing relationship with technology. She is making tangible the scientific intangibles through the arts and design.

    Her current work is: Hu-mind [hyoo-mah-ynd] Sensing our unconscious decisions.

    Hu-mind enables new ways of being by augmenting the human mind, made possible through the mechanisms of cognitive biases; those predictable, systematic errors in our decision making.

  • Degrees

  • BA Industrial Design, ITESM-Mexico, 2009
  • Experience

  • Co-founder of CreativoTres, Design Studio, Mexico City, 2009; Co-founder of E-Menu, Digital Interface, Mexico City, 2008; Co-founder of Bioplastics, Biodegradable Plastic, Mexico City, 2007
  • Exhibitions

  • Illuminating Objects, The Courtauld Institute, London, 2018.