FREE* is a compendium of writing and imagery on the ‘Freebie.'
So often we are told about the hidden lives of objects – about how ordinary objects are in fact extraordinary. However, the increased media attention regarding the Freebie – relating in particular to its connotations with childhood obesity and manipulative marketing strategy – has led to an extraordinary object being rendered ordinary. FREE* strives for specificity within a canon of object-based writing and philosophy that either overstates the emotional meanings we attach to objects or simply labels them as ‘stuff,’ or ‘junk.’
Object-based and design-focussed, FREE* attempts to chart the Freebie’s shape-shifting history, encompassing aspects of object theory, materialism and the ways in which we interact with the Freebie that offers a more expansive and holistic consideration of its timeline. As an inherently commercial object that thrives on attention, it is not a case of shining a spotlight on an overlooked object, but presenting it in a different light, and examining the shadow it leaves behind.
School of Humanities
MA Critical Writing in Art & Design, 2016
Design Writer, Fan-Scholar & Researcher
My research interests are generally centred on subjects concerning Americana, animation and advertising. Previous topics have included McDonald's Happy Meal toys during the McDisney era (1996–2006) and the New York based sports journal, Jock (1969–70) designed by DDB's Helmut Krone.
- BA (Hons) Graphic Design, Kingston University, 2014; Foundation Diploma in Art & Design, Kingston University, 2011
- Content writer & editor, The Design School at Kingston University, London, 2015-6; Visiting lecturer / Critical and Historical Studies Tutor, The Design School at Kingston University, London, 2015/6; Graphic designer, TEMPLO, 2014-16
- _ing, Candid Arts Trust, London, 2014; Pilot, Hoxton Gallery, London, 2012
- The Eadweard Muybridge Prize for the Best Dissertation in Design, 2014; Nomination for the Design History Society (DHS) Essay Prize, 2014
- BFR Mag, Issue 20, 2016; Publication for the Design School at Kingston University, 2016; 'House Style,' Honey, I'm Home, Royal College of Art, 2016