Magda Rok

I came from inclusive product design feeling that something was missing in my creation process, and I needed to add values to what I do, where was the bigger picture?! I wanted real actions through design which can transform our thinking and approach to real life problems. This is where service design came to the rescue!

Our modern life is increasingly unsustainable, in both social and environmental terms. In this context, I began to question the idea that design is primarily about material culture, or the business of making things. In a globalised economy, services touch every part of our lives. They are fundamental to the production, distribution and consumption of everyday items that we buy and use. Services catalyse behavioural and social change, especially in the world of Public service and that’s where I’d really like to work.  

I'm excited to be in a time where service design is gaining its rightful place as a design discipline but also as proper tool to work across business, governments and communities.

I would like to be part of design thinkers and doers that are asking how can we create services that meet the social change in the most sustainable, local and humane way possible; Social designers who seek, as I do, to define wider directions for design, with and for people. Mainly addressing healthcare and education issues.