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Magda Rok

MA work


How can we engage GPs in horticulture as a proactive act towards patients’ health and well being?

Making engagement with nature a natural part of the health service delivered by the primary care.

 How can we make therapeutic environments and nature therapy the base of building a community from within the GP? How do we motivate GPs to use their position as a clinical team to demonstrate the connection between green space and health, become promoter of nature’s values and engage with the local community?

WE GROW; GP’s community Gardens network;

A social enterprise based on the collaborative economy model, brings GPs and gardens together to build communities for health, by encouraging the use of underutilised spaces in the city for running network of community gardens that are driven by GP patients who form a local community. 

WE GROW is an umbrella service providing support for the peer to peer network of GP garden projects from the set up to run phase.


  • magda rok
  • MA Degree


    School of Design


    MA Service Design, 2014

  • I came from inclusive product design feeling that something was missing in my creation process, and I needed to add values to what I do, where was the bigger picture?! I wanted real actions through design which can transform our thinking and approach to real life problems. This is where service design came to the rescue!

    Our modern life is increasingly unsustainable, in both social and environmental terms. In this context, I began to question the idea that design is primarily about material culture, or the business of making things. In a globalised economy, services touch every part of our lives. They are fundamental to the production, distribution and consumption of everyday items that we buy and use. Services catalyse behavioural and social change, especially in the world of Public service and that’s where I’d really like to work.  

    I'm excited to be in a time where service design is gaining its rightful place as a design discipline but also as proper tool to work across business, governments and communities.

    I would like to be part of design thinkers and doers that are asking how can we create services that meet the social change in the most sustainable, local and humane way possible; Social designers who seek, as I do, to define wider directions for design, with and for people. Mainly addressing healthcare and education issues.

  • Degrees

  • BDes Inclusive Industrial Design, Hadassah Academic College, Jerusalem, 2010
  • Experience

  • R&D, Brigstock and South Norwood Medical Partnership, 2013–14; Internship, SusLabNWE , 2013; Chairing event, FuelRCA, 2012
  • Exhibitions

  • Designers of the Future 4, Design Museum Holon, Jerusalem, 2011; Jerusalem Design Week, Jerusalem Centre of Design, 2011
  • Awards

  • Second Prize, RCA and Transport for London Service Design Prize, 2013; First Prize,Inclusive Design Competition, The Helen Hamlyn Centre for Design, 2009