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Luca Robert Barberis

MA work

Infiniti END

Infiniti END - Experiential Newfound Driving

The Infiniti END is a 4-seater super tourer for long-distance autonomous travel. Its purpose is to reinvigorate traveling by car through interaction with the surrounding and driving dynamism. This occurs through an augmented reality infotainment projected on the windscreen and a gradual manual drive mode based on a step-by-step program which can be activated upon request.

Envisioned as a shared platform and not for ownership, it will allow users to experience grand-touring at it's purest without compromises!


  • MA Degree


    School of Design


    MA Vehicle Design, 2017

  • My passion for cars started with my first word being "car" and drawing them was an important part of my childhood. It quickly became my choice of career since discovering at the age of seven that designing cars was a real job.

    After an unplanned but character-building career in alpine skiing, I began my design studies with a BA in Product Design at the Istituto Europeo di Design in Milan. I then specialised my skills towards automotive design through a pre-master at the College for Creative Studies in Detroit before entering the Vehicle Design course at the Royal College of Art.

    Design is a fascinating discipline that merges functionality, creativity and aesthetics. I especially enjoy the process that goes from sketch to the final physical model. I will strive to reach a position that will enable me to participate actively in every step of a project.

  • Degrees

  • BA Product Design, Istituto Europeo di Design Milano, 2014
  • Awards

  • Royal Automobile Club automark prize winner; Salon Privé Concours project finalist