Lara Al-Hadeedi

I’m a bicultural graphic designer & art director specialising in female representation with a keen interest in fashion photography and editorial. Drawing upon my own dualities of being Middle Eastern and Irish, I love working with contradictions: Fashion and feminism, the glossy and the political, the East and the West.

My projects are inspired by convention-defying women who overcome damaging, sexist stereotypes about girls that limit us in our day-to-day lives. Whether that’s photographing and showcasing the stories of a muslim, hijab-wearing kickboxer, an aerospace engineer and bodybuilder with augmented breasts, creating a typeface that illustrates a strong multifaceted woman, or creating a 'Bitchionary' of evolved female-centric slang. The spaces, voices and roles of women in society and the creative industry is ever-changing, but I would them to be bigger and louder. It's definitely an exciting time to be a female creative.