Kyung Dae Park

Chronic diseases are on the rise. The World Health Organization expects the prevalence of such diseases to increase by 57% by 2020. The onset of chronic diseases, such as diabetes, obesity, mental health and others are understood to be greatly affected by lifestyle choices. While there are many programs, applications, gyms and services available, according to the NHS 65% of the population in the UK is overweight or obese, increasing the likelihood of lifestyle diseases.

Our final project, Groove, has taken the form of preventative health through fitness in order to reverse this trend. Groove hopes to combat these rises in lifestyle diseases by utilising advances in behaviour change research, current social and cultural trends, and market opportunities.

After speaking to experts, users and researching the effect fitness habits have on chronic disease, we created the opportunity statement:

How might we empower future (Gen Z) semi-active users to create fitness habits while fulfilling their social and experience needs?

Our service, helps users that are getting less than the 150 minutes of aerobic exercise recommended by the NHS, avoid excuses for working out, addresses the notion of “exercise is work”, and delivers the right fitness information and knowledge at the right time for our users. We address these issues with the use of an exercise curator, visual feedback through Groove Insights and augmented reality based life logging. Our service also includes nudges to help develop fitness habits. Using these tools, we hope to create a lifetime of fitness habits for our users.