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Kyung Dae Park

MA work

Groove: Creating a Lifetime of Fitness Habits

Chronic diseases are on the rise. The World Health Organization expects the prevalence of such diseases to increase by 57% by 2020. The onset of chronic diseases, such as diabetes, obesity, mental health and others are understood to be greatly affected by lifestyle choices. While there are many programs, applications, gyms and services available, according to the NHS 65% of the population in the UK is overweight or obese, increasing the likelihood of lifestyle diseases.

Our final project, Groove, has taken the form of preventative health through fitness in order to reverse this trend. Groove hopes to combat these rises in lifestyle diseases by utilising advances in behaviour change research, current social and cultural trends, and market opportunities.

After speaking to experts, users and researching the effect fitness habits have on chronic disease, we created the opportunity statement:

How might we empower future (Gen Z) semi-active users to create fitness habits while fulfilling their social and experience needs?

Our service, helps users that are getting less than the 150 minutes of aerobic exercise recommended by the NHS, avoid excuses for working out, addresses the notion of “exercise is work”, and delivers the right fitness information and knowledge at the right time for our users. We address these issues with the use of an exercise curator, visual feedback through Groove Insights and augmented reality based life logging. Our service also includes nudges to help develop fitness habits. Using these tools, we hope to create a lifetime of fitness habits for our users.


  • MA Degree


    School of Design


    MA Service Design, 2017

  • Educated as a visual designer, I had been working as a UX designer for Samsung before I joined the MA Service Design programme at the RCA. 

    I have chosen to study service design because of my belief that the scope of the act of 'design' is changing from focused and tangible to systemic and intangible, and the role of designers from crafting solutions to facilitating design processes. 

    Two years in the programme has taught me how to prepare myself for those changes, and now I will embark another journey to bring learning to life.

  • Degrees

  • BA Fine Art, Chung-Ang University, Seoul Korea, Visual Communication Design, 2005
  • Experience

  • Senior UX designer, Mobile Design Group Samsung Electronics (January 2005 – July 2015)