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Kristi Hodak

MA work


"Work" - What does that mean?

Driven by the second digital revolution and the rise of the 'Millennial' generation, our lives and values have undergone a great change in the past decades. With that have our perception around the notion of  'work'. 

For our parents and grandparents work used to mean a 9 to 5 job in which they stayed until they retired. It meant security and stability, which perfectly fitted into their lifestyle and they moved in only one direction – up the corporate ladder.

Today we want to move in all directions. All the time. Experience more. Experience diversity. Flexibility, balance and freedom,are the values we are looking for.

With this in mind we looked into the future trends around work and spoke to freelancers, contractors, permanent employees, HR professionals, talent brokers, company executives like McKinsey, Royal Bank of Scotland, Facebook, Ki Design and many more. And with the insights that we have gathered we created Liquid.

Liquid: The Future of Work

Liquid enables a new way of working. Work arrangements are tailored to your lifestyle and you don’t need to decide between security and diversity, because you can have both. It is a platform that enables expert workers to move between different companies. It matches experts from companies and freelancers with projects and teams, based on their competences.

As a permanent employee; you escape the routine and move between different companies without losing the security of your original workplace.

As a freelancer, you are in control of your professional growth and take on projects that will assist your development and improve your future employability.

As a company, you stop wasting time & money and let the system do the tedious work for you by instantly filtering out the most suitable people to fill your skill gaps.


  • MA Degree


    School of Design


    MA Service Design, 2016

  • After studying graphic design in Slovenia I wanted to explore outside the borders of traditional design disciplines.

    With service design I could join my passion to socialise with people, research and business. Working on different projects with Sainsbury’s, the Design Museum and Royal Bank of Scotland made me a strong believer in the power of service design principles. I like to discover the fundamentals of individual's and organisation's behaviours by starting innovation at the roots of their needs and aspirations.

    I’m never satisfied with an idea but I want to implement it. I like to embed myself in the non-design organisations, by using a structured and co-creative approach. The definition of success for me is to improve organisations and people's lives.

  • Degrees

  • BA, Visual Communications: Graphic Design, Academy of Fine Arts & Design, University of Ljubljana, Slovenia, 2014
  • Experience

  • Design consultant, Imperial College London, 2015–16; Service design consultant, Royal Bank of Scotland, 2016; Strategist & team leader, Institute of Republic of Slovenia for Vocational Education, 2015; Service design intern, Royal Bank of Scotland & Fjord, 2015
  • Awards

  • Best Elevator Pitch, European Business Plan of the Year Competition, 2015