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Kleber Puchaski

PhD Work

Feel the Future
The meaning of design has moved beyond form and function to explore new ways of thinking. At the forefront of this, Feel the Future brings together theory and practice in the demanding area of vehicle design by exploring new perspectives in design thinking. By understanding peoples' perceptions, a co-creation process challenges designers to come up with conceptual projects based purely on the users' desires. This research is expected to become a theoretical catalyst designed to generate further constructive knowledge and awareness about the relevance of engaging the user at the early stage of the design process.

Info

  • PhD

    School

    School of Design

    Programme

    Vehicle Design, 2004–2008

  • Feel the Future
    The meaning of design has moved beyond form and function to explore new ways of thinking. At the forefront of this, Feel the Future brings together theory and practice in the demanding area of vehicle design by exploring new perspectives in design thinking. By understanding peoples' perceptions, a co-creation process challenges designers to come up with conceptual projects based purely on the users' desires. This research is expected to become a theoretical catalyst designed to generate further constructive knowledge and awareness about the relevance of engaging the user at the early stage of the design process.

  • Degrees

  • BA Design Product, Pontifícia Universidade Católica, Brazil, 1997 \n \n; Specialisation: Business Marketing, Universidade Federal do Paraná, Brazil, 1999; MA Design and Branding Strategy, Brunel University, London, 2004
  • Experience

  • Designer, FCC - Cultural foundation of Curitiba, Brazil, 1995-6 \n \n; Designer, Racco Cosmetics, Brazil, 1996-7; Senior Designer, HSBC Bank, Brazil, 1997-2; Design Director, StarDesign Consultants, Brazil, 2001-3
  • Exhibitions

  • Moya - concept car, Museu Universitário PUC-PR, Curitiba, Mexico, 1998 \n \n; Brand Stereotypes, Royal College of Art, London, 2005; Hydrosphere, Casa Batlló, Barcelona, Spain, 2006; Feel the Future, Royal College of Art, London, 2007
  • Awards

  • First prize, III Mostra de Design - PUC PR - Brazil, 1997 \n \n; First prize, 11º The Best of Design (Design Association - PR) - Brazil, 1998; Finalist, Electrolux Design Lab, 2006