Please upgrade your browser

For the best experience, you should upgrade your browser. Visit our accessibility page to view a list of supported browsers along with links to download the latest version.

Kicheol Pak

MA work


My project is initiated from a question of how we could provide a satisfying experience to people despite unawareness of their demand based on various surrounding circumstances. One of the methods to achieve it is Natural User Interface, which can be utilised as a way of inter-communication by understanding the users' reaction and characteristics. Further-more, Machine Running algorithm, widely-known as Google AlphaGo, is applied to the project. Machine Running algorithm enables the machine to learn and develop its function by itself as humans do. Lastly, utilising various aspects of SNS system, which has been extremely popular, can provide the users with more familiar information.

I believe that a totally new experience can be provided by reading people’s mood and status and effectively running marketing activities based on information gained from various non-verbal communication sources, such as gestures and reaction. More precisely, I would like to apply this User Experience Design function to fashion marketing in order to present more diverse and satisfying experience to its target.


  • MA Degree


    School of Design


    MA Innovation Design Engineering, 2016

  • Degrees

  • BA Industrial Design, University of Hongik, 2007; MFA (ABD) Product Design, Hongik University, Seoul, South Korea, 2014
  • Experience

  • Exterior designer, Hyundai Motors Design Center, Seoul, 2007–11; IT Product Design, LG Electronics Design Center, Seoul, 2011–14
  • Exhibitions

  • Infiniti Design Line-up for Korean Market in 2020, University of Hongik, Seoul, 2004; Alfa Romeo SC Coupe Design,University of Hongik, Seoul, 2007; Work-in-progress Show, Royal College of Art, London,, 2015; Wastainability-Consumption’ Design Project (Go Global), RCA, St. Petresburg, 2015; Innovation Design Engineering Show, RCA, London, 2015; Work-in-progress Show, Royal College of Art, London, 2016; Imperial Interim Show, Imperial College, London, 2016