Kicheol Pak

My project is initiated from a question of how we could provide a satisfying experience to people despite unawareness of their demand based on various surrounding circumstances. One of the methods to achieve it is Natural User Interface, which can be utilised as a way of inter-communication by understanding the users' reaction and characteristics. Further-more, Machine Running algorithm, widely-known as Google AlphaGo, is applied to the project. Machine Running algorithm enables the machine to learn and develop its function by itself as humans do. Lastly, utilising various aspects of SNS system, which has been extremely popular, can provide the users with more familiar information.

I believe that a totally new experience can be provided by reading people’s mood and status and effectively running marketing activities based on information gained from various non-verbal communication sources, such as gestures and reaction. More precisely, I would like to apply this User Experience Design function to fashion marketing in order to present more diverse and satisfying experience to its target.