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Kay Dale

MA work

Odds & Ends: Better end of life experiences

Odds & Ends is the result of a six-month collaboration with Royal Trinity Hospice on how to encourage people to plan for and talk about end of life. As Trinity are experts in their field, they feel that they have a responsibility – or duty of care – to talk about end of life with their community as well as society as a whole. They have taken on this project as part of a larger initiative to engage with new audiences earlier on. 

Odds & Ends is an online service with two sides. One side brings together the fragmented pieces of end of life planning and recommends which documents are relevant to your personal circumstances. Odds & Ends helps you to navigate, understand and complete the different documents, explains any medical and legal jargon used, whilst also – where possible – breaking it up into smaller chunks and simplifying the planning. The other side provides you with a curated list of advice, tools and resources to help you overcome your barriers to having end of life conversations.  

While Odds & Ends is largely a digital service, we see this linking in with Trinity's upcoming centre north of the river, which will be a go-to place for death and dying. 


  • MA Degree


    School of Design


    MA Service Design, 2016

  • I have a background in UX/digital design, however I am now concentrated on digital service delivery. While my portfolio reflects a digital focus, the context of my work is shifting towards public sector, non profit and charities. My ambition is to use service design to create efficient, successful, digital interactions but also to create real social value.  

  • Degrees

  • BA Graphic Design, The Arts University College at Bournemouth, 2013
  • Experience

  • Service design internship, Royal Bank of Scotland, Edinburgh, 2015 ; Lead digital designer, Educational App Store, London, 2014–15
  • Exhibitions

  • Snuff It, Hoxton Gallery, London, 2015
  • Publications

  • Lauren Razavi, A Design for Death, The Independent, 18 February 2016, pp 35–37