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Julien Cueff

MA work

My work as a designer focuses on the emotional aspect of the bond between the user and the product.

The industry is focused on technology and styling as the major means to sell.

With the biggest constrain to design being cost, I think there are still opportunities to innovate and evolve through design and make the car industry progress at the same pace as others.

My experience in such a creative place as RCA has provided me with a new cultural background and a new approach to designing things. It completed the expertise that I had acquired from my previous working experiences; enriching the substance with essence.

Info

  • MA Degree

    School

    School of Design

    Programme

    MA Vehicle Design, 2007

  • My work as a designer focuses on the emotional aspect of the bond between the user and the product.

    The industry is focused on technology and styling as the major means to sell.

    With the biggest constrain to design being cost, I think there are still opportunities to innovate and evolve through design and make the car industry progress at the same pace as others.

    My experience in such a creative place as RCA has provided me with a new cultural background and a new approach to designing things. It completed the expertise that I had acquired from my previous working experiences; enriching the substance with essence.

  • Experience

  • Exterior Designer, Ford of Europe, Laindon, 2006; Design Consultant, Interior Design projects, Peugeot - Citroën, Paris, 2002-5; Product Designer, Maasneotech, Brussels, 2001-2
  • Awards

  • Individual Prize, General Electric Imagination at Work Design Awards, 2006; First Prize, Category 8, Watch Assignment, Shonan World Design Award, 2002